Reinhart’s tapping into hard cider market with light option

 In Business

After a long day in the garden this summer, a light, refreshing hard cider made by Reinhart’s in Stayner, may be the newest beverage of choice.

Made with one ingredient – apples from Ontario orchards – Reinhart’s Red Apple Light Cider has a fresh taste and only 3.8 per cent alcohol by volume. It is the first light product of its kind in the Canadian cider market.

“Reinhart’s Light Cider meets the two-pronged desire for a light beverage and a very natural and clean ingredient list,” said Scott Singer, general manager, and third-generation family member of Reinhart Foods. “Consumers are looking for both quality and lighter beverage options, so with the help from our team of specialists at Niagara College, we worked very hard to perfect the taste of pure apples in this cider. We believe that its crisp flavour and pure ingredients, coupled with its small-town care will be what draws in consumers.”

Reinhart’s cider is made without artificial flavours, colours or sugar. It was developed to tap into the growing cider market. According to the LCBO’s annual report, Ontario craft cider sales rose by 54 per cent. However, the category does not have a cider that fits the light profile.

Reinhart Foods began as a cidery in 1910, producing apple cider, juice and apple butter from local apples. Officials say they are excited to return to its roots with a delicious cider that comes from the hearts and hands of Stayner.

It is the first alcoholic beverage created by family-owned Reinhart Foods, which has been making a variety of regular and fruit vinegars for more than six decades. It also produces other fruit products under a variety of labels.

“From production and development to manufacturing, the entire process was done from our team right here in Ontario,” said Singer. “We’re very proud of the products our staff makes at Reinhart’s and we’re excited to share this venture with them. We know our employees take the utmost care in making this cider because they are passionate about what they do and it beams with Stayner pride.”

Reinhart’s will be sold in pint cans for $3.20 each at the LCBO and select grocery retailers across Ontario.

(photo) The Reinhartʼs team: Nathan Palmer (from left), Jeff Singer, Courtney O’Hara, Karen Robinson, Scott Singer, (not pictured: Brendon White).

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