Clearview Tea lives on at 100-Mile Store

Fans of Clearview Tea can breathe a sigh of relief knowing that the production of their favourite blends will continue.

The company announced Wednesday that Clearview Tea is returning to its roots in Creemore, joining the 100 Mile Store and The Soggy Puffin family of companies. Known for its premium small batch blended loose teas, Clearview Tea launched in 2012 at the Creemore Farmers’ Market and has been a passion project for mother-daughter team Rebecca Brown and Maggie Morrison. With product names like Creemore Market Blend and Mad River Black Currant, its origins are steeped into the branding.

Clearview Tea had a store in Creemore from 2017-2018 and then Morrison opened a shop in Schomberg in 2021, while Brown made a move to Halifax to study architecture and get her real estate licence. She now sells real estate in Parrsboro, a village similar in size to Creemore on the north shore of the Bay of Fundy.

Although the Schomberg store closed in January, products have continuously been available online since shortly after the company’s launch.
This summer Clearview Tea was deciding to close down for good when a deal was struck with Linda deWinter, owner of the Creemore 100 Mile Store, who has acquired all of the tea and brand assets under the parent company, The Soggy Puffin. The 100 Mile Store was the very first wholesale distributor of the tea and has been for 12 years. DeWinter will now be the one to blend the teas in the store.

“We are thrilled that Clearview Tea will continue to flourish under Linda’s leadership at the 100 Mile Store,” said Brown and Morrison in a press release. “There couldn’t be a better place for our tea than back in Creemore, where it all started. The 100 Mile Store was one of our first customers, and we’re confident that they will carry on our tradition of excellence.”

“We’ve always admired Clearview Tea’s dedication to quality and community,” said deWinter. “We’re honoured to bring Clearview Tea home and look forward to continuing its legacy, ensuring that it remains a staple for tea lovers both locally and beyond.”

The Soggy Puffin is best known for sustainable non-toxic and plastic- free glass drinking bottles called Soulbottles, billed as the cleanest glass water bottle in the world. For every bottle sold from its Canadian collection one dollar is donated to Water First, supporting clean water projects in Indigenous communities across Canada.

Clearview Tea will continue to be available at the 100 Mile Store and through its existing website, clearviewtea.ca.