Creemore BIA launches billboard slogan contest

The Creemore BIA wants to hear from people what they think would catch the attention of potential visitors.

The committee has launched a contest asking people to submit slogans that encapsulate Creemore’s character. The winning slogan, or two or possibly three, will be posted on the BIA’s two existing billboards on Airport Road, one just south of 6/7 Sideroad and one at County Road 21.

The BIA’s new president,

Elise Beauregard, said the community should be involved in creating a slogan because they hear from their friends and family who are visiting what makes Creemore worth a return visit, aside from their loved ones, or a recommended destination.

Beauregard said they are looking for slogans that sum up the Creemore experience as a whole but they don’t have to be polished, people are welcome to submit concepts, even bullet points, that can be wordsmithed afterwards.

The deadline for submissions is Sept. 11 and then the community will be invited to vote for their favourite.

Prizes will be awarded to the top three, and depending on the submissions, the winner and possibly the second place winner will go on the billboards.

Beauregard said if they get lots of good submissions there is a chance they could rent more billboard space to post a third.

People of all ages are encouraged to participate. Submit ideas by e-mail to marketing@experiencecreemore.com or write your slogan on the blank billboard (above) and drop it off at The Creemore Echo, located at 3 Caroline St. W.

The BIA is also installing photo frames in town this week, in time for the Copper Kettle Festival, designed so people take photos of each other or selfies and post them to social media with #creemoreontario.

The Creemore BIA – Business Improvement Area – is designated by the municipality to oversee the improvement, beautification and maintenance of municipally owned land, buildings and structures in the area beyond that provided at the expense of the municipality generally and to promote the area as a business or shopping area.