Lafreniere celebrates addition of new bays, car wash

The addition of four new service bays, three detailing bays and a car wash represent a huge investment in their employees and the community according to Lafreniere Auto Sales and Service general manager Andy Lafreniere.

The dealership has operated at the same location since it was opened by the Brockwells in 1958. In 1989 it was taken over by Lafreniere’s father and now employs three of his sons. He says they are now the third generation committed to doing the right thing for their customers.

The small-town service, for which Lafreniere is known, is a big draw for their patrons. They recently sold a car to a Stayner couple who have bought 21 vehicles from them over the years. Another family in Wasaga Beach has purchased between 40 and 45 vehicles. In addition to a loyal local customer base, they have many clients from Toronto and beyond. Lafreniere estimates 20,000 vehicles per day pass by their location on Highway 26 in Stayner and they frequently hear from new car dealers who comment how good the place looks.

Their website is updated daily with new inventory, and Lafreniere says the turnover is crazy. In a typical year they sell between 300 and 450 cars, which is quite impressive for a town the size of Stayner. There are 16 full time employees, plus a team of drivers available to pick up vehicles requiring service in the area.